Every brewery has their premier beer. The one that brings home the bacon that allows them to try various recipes. Stone has their IPA, Left Hand has their Milk Stout, Bell's has Two Hearted, and New Holland has Mad Hatter. As such, these beers develop a following that can make tweaks to the formula a very risky business. However, I think we all can agree this is a change for the good.
Sticking to just those beers that sell well for years can cause a brewery to become stagnant. Recently, a lot of breweries have gone about reinventing themselves. Trying to bring fresh new customers to their tasty brews. New Holland definitely needed this. Their beers were stale and the most interesting things they were doing involved the variety of new Hatters they have pumped out. Just reading the changes has already made me excited for this reinventing of an old classic. Check out the article here and keep your eyes peeled for this new rendition.
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